Farrah Parker

Branding Consultant Farrah Parker serves as one of the newest additions to the New Ways to Work team where she will help guide public relations and marketing efforts.  The Los Angeles native currently consults for international brands including the Los Angeles Dodgers Foundation, the Jackie Robinson Foundation, retired NBA Champion Matt Barnes, and Grammy Award winner Anthony Hamilton to name a few. With an incredible passion for narrating powerful stories that inspire, Parker started her career with the Los Angeles Lakers public relations team during the Shaquille O’Neal/Kobe Bryant era. Alongside a dynamic team, she helped coordinate international media efforts and diverse community relations efforts that solidified the brand’s dominance across the globe.

After experiencing multiple championship seasons with LA’s home team, Parker ventured to City Government where she worked under the leadership of Mayor Antonio R. Villaraigosa and Mayor Eric Garcetti to facilitate workforce and economic development efforts to improve the quality of life for marginalized populations. A graduate of the University of Southern California, Parker holds a Master of Arts degree in Communication Management and a Bachelor of Arts degree in Public Relations, both from the distinguished Annenberg School for Communication.

In addition to her wealth of public relations expertise, Parker has also been quoted as a communication expert in publications including but not limited to USA Today, The Hill, The Wall Street Journal, Fox Business News, CNN.com, The Independent, Shape Magazine, and CNBC.

An advocate in the fight to bridge the healthcare gap, Parker narrated the audio book Chicken Soup for the Breast Cancer Survivor’s Soul. As part of her belief that higher education helps close the wage gap that plagues communities of color, Parker has also taught Interpersonal Communication at California State University, Dominguez Hills and Communication Theory at Compton College. With expertise that spans across multiple industries, she has a longstanding history of positioning clients as industry leaders through the construction of powerful messages that cultivate loyal audiences.